"Most people prefer to believe their leaders are 
				just and fair even in the face of evidence to the contrary, 
				because .. To take action in the face of a corrupt government 
				entails risks of harm to life and loved ones...Hence, most 
				propaganda is not designed to fool the critical thinker but only 
				to give moral cowards an excuse not to think at all... " 
				Michael Rivero 
				[see also
				Manufacturing 
				Consent  ]
			
	
	Kalaimamani �Film News� Anandan - 
	Sadhanaigal Padaitha Thamizh Thiraipada Varalaru
	(Tamil Film History and Its Achievements) � in Tamil
	*Noam 
	Chomsky, Edward S. Herman
	
	Manufacturing Consent : The Political Economy of the Mass Media
	1988 [**also 
	at amazon.co.uk]
	
		"...Rejecting the common perception of 
		the press as cantankerous, obstinate and ubiquitous in its search for 
		truth, this book sets out to show that an underlying elite consensus 
		largely structures all facets of the news. The authors dissect the way 
		in which the marketplace and the economics of publishing shape the news, 
		and how issues are framed and topics chosen. They contrast the double 
		standards behind accounts of free elections, a free press and 
		governmental repression between Nicaragua and El Salvador; between the 
		Russian invasion of Afghanistan and the American invasion of Vietnam; 
		and between the genocide in Cambodia under a pro-American government and 
		genocide under Pol Pot. 
		The result is an account of the 
		propagandist nature of the communications media, and of how they can be 
		read, and their function interpreted, in a new way...an underlying elite 
		consensus largely structures all facets of the news (and accounts for)  
		the double standards behind accounts of free elections, a free press and 
		governmental repression between Nicaragua and El Salvador; between the 
		Russian invasion of Afghanistan and the American invasion of Vietnam; 
		and between the genocide in Cambodia under a pro-American government and 
		genocide under Pol Pot..." 
	
	*Mark 
	Achbar (Editor) -
	
	Manufacturing Consent : Noam Chomsky and the Media Institute of Policy 
	Alternatives, May 1996) [a companion to the book by Noam Chomsky]
	*Ganesan, A -
	
	The Press in Tamil Nadu and the Struggle for Freedom, 1917-1937, 1988
	*Ed Herman - 
	
	The Global Media: The New Missionaries of Corporate Capitalism,  
	2001
	*Pandian, M.S.S. -
	
	The Image Trap : M G Ramachandran in Film and Politics, 1992
	* Neil Postman -
	Amusing Ourselves to Death: Public 
	Discourse in the Age of Show Business