Tamils - a Trans State Nation..

"To us all towns are one, all men our kin.
Life's good comes not from others' gift, nor ill
Man's pains and pains' relief are from within.
Thus have we seen in visions of the wise !."
-
Tamil Poem in Purananuru, circa 500 B.C 

Home Whats New  Trans State Nation  One World Unfolding Consciousness Comments Search
 

Home  > Manufacturing Consent  > Hitler & Goebbels on Propaganda

CONTENTS
OF THIS SECTION
10/06/09

Mein Kampf - Hitler

German Propaganda Archive 
Goebbells on Knowledge and Propaganda, 1928
Goebbels on Propaganda, 1934
Goebbels on Propaganda, 1927

 

MANUFACTURING CONSENT

Hitler & Goebbels on Propaganda

Hitler on Propaganda
Goebbels on Propaganda


Hitler on Propaganda - in Chapter 6 of Mein Kampf

Source: Adolf Hitler, Mein Kampf, translated by Ralph Manheim. Boston: Houghton Mifflin Company, 1943.

The function of propaganda does not lie in the scientific training of the individual, but in calling the masses' attention to certain facts, processes, necessities, etc., whose significance is thus for the first time placed within their field of vision. ...

All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to. Consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be. But if, as in propaganda for sticking out a war, the aim is to influence a whole people, we must avoid excessive intellectual demands on our public, and too much caution cannot be extended in this direction.

The more modest its intellectual ballast, the more exclusively it takes into consideration the emotions of the masses, the more effective it will be. And this is the best proof of the soundness or unsoundness of a propaganda campaign, and not success pleasing a few scholars or young aesthetes.

The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses. The fact that our bright boys do not understand this merely shows how mentally lazy and conceited they are.

Once understood how necessary it is for propaganda in be adjusted to the broad mass, the following rule results: It is a mistake to make propaganda many-sided, like scientific instruction, for instance.

The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered. In this way the result is weakened and in the end entirely cancelled out.

Thus we see that propaganda must follow a simple line and correspondingly the basic tactics must be psychologically sound. ..

What, for example, would we say about a poster that was supposed to advertise a new soap and that described other soaps as 'good'?

We would only shake our heads.

Exactly the same applies to political advertising.

The function of propaganda is, for example, not to weigh and ponder the rights of different people, but exclusively to emphasize the one right which it has set out to argue for. Its task is not to make an objective study of the truth, in so far as it favors the enemy, and then set it before the masses with academic fairness; its task is to serve our own right, always and unflinchingly.


Adolf Hitler quoted by G.Stark in Modern Political Propaganda, 1930  

"Propaganda is a means and must be evaluated as such, from the standpoint of the goal."

"It has always to speak only to the masses."

"The task of propaganda lies not in the scientific training of the individual, rather in drawing the attention of the masses to certain facts, events, necessities, etc...."

"It is wrong to want to give propaganda the multi-sidedness of scientific instruction."

"...Effective propaganda must limit its points of a few and these points must be repeated until even the last member of the audience understands what is meant by them."

"It must limit itself to a few themes and repeat them incessantly."

"Each change must never affect the content of propaganda, rather must always draw the same conclusions."

...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious...The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly... it must confine itself to a few points and repeat them over and over.   


Goebbels on Propganda

Goebbels on Propaganda, 1934

"Political propaganda in principle is active and revolutionary. It is aimed at the broad masses. It speaks the language of the people because it wants to be understood by the people. Its task is the highest creative art of putting sometimes complicated events and facts in a way simple enough to be understood by the man on the street. Its foundation is that there is nothing the people cannot understand, rather things must be put in a way that they can understand. It is a question of making it clear to him by using the proper approach, evidence and language.

Propaganda is a means to an end. Its purpose is to lead the people to an understanding that will allow them to willingly and without internal resistance devote themselves to the tasks and goals of a superior leadership. If propaganda is to succeed, it must know what it wants. It must keep a clear and firm goal in mind, and seek the appropriate means and methods to reach that goal. Propaganda as such is neither good nor evil. Its moral value is determined by the  goals it seeks." 

 

 

Mail Us Copyright 1998/2009 All Rights Reserved Home